Red Rock Athletic Consulting partners with NOCAP Sports to provide Vice President of Talent services, helping to lead and shape the company’s athlete management division. Through this relationship, we’re building the infrastructure, systems, and strategy behind NOCAP’s growing talent ecosystem. Our focus is on developing sustainable talent management models that meet the evolving demands of the modern college sports landscape.

We deliver consulting services focused on Name, Image, and Likeness (NIL) education and strategy. Through this partnership, we help their athletes prepare for life in the U.S. college system - covering everything from personal brand development to navigating compliance and relationships with agents.

Managing Director, Tay Hawker serves as the Vice Chair of the Sports Law & Business (SLB) Alumni Board at Arizona State University, contributing leadership and strategic guidance to the program’s alumni community. In this role, he supports board initiatives that connect graduates, enhance career development opportunities, and strengthen the SLB network across the global sports industry.